Three Good Reasons Why It's Time to Adopt A World Cup Format For Tennis

Yes, tennis has the four Grand Slams to get us excited with every year, but I think it can generate more interest, if it adopts a World Cup format with a four-year cycle, which is now being used in football.  I can come up with three good reasons why it's time to adopt a World Cup format.

The first good reason is due to the increasing popularity of tennis as an international sport.  WIth that format, it would surely attract more attention because nations are involved, and not individuals, which the Grand Slam format supports.

A second good reason is that it would attract more sponsorship money coming from more diverse sources especially in countries that can produce up and coming, exciting players.

A third good reason is that it would spread further the popularity of the sport and make it more appealing to the masses. It can attract kids from the most unlikely countries to give the sport a try - which could only be good for the sport!

A four year format, similar to the football World Cup would be good since it would make the Cup more coveted for the players.

Now, let's just hope the WTA and the ATP tours have the courage to bring these plans to fruition.